Financial Planning & Analysis
Real-time financial modelling built for decision-makers. Connect live operations with 13-week cash projections, scenario planning, and unit-economic breakdowns.
Financial Planning & Analysis Support for London Businesses
Static annual budgets go stale within weeks.
Ruddham builds dynamic 3-statement financial models and rolling 13-week cash flow forecasts for London SMEs, connecting live operational data to board-level decision-making.
Our FP&A engagements give London founders real visibility into unit economics (CAC, LTV, payback period, churn), so hiring decisions, pricing changes and capital spend are tested before they are committed to.
For businesses moving beyond a static annual budget, we lead full rolling forecast implementation at the P&L level (not just cash), and build investor-ready financial models for founders heading into a fundraise.
Measurable Business Benefits
Predictive Power
Test hiring decisions, pricing changes, and capital expenditures before execution.
Cash Runway Visibility
Never get surprised by cash trough points in seasonal quarters.
Executive Dashboards
Beautiful, automated executive scorecards delivered weekly.
What This Service Covers
Financial Modelling
- Integrated P&L, Balance Sheet, and Cash Flow modelling
- Scenario & sensitivity engines (Best/Base/Worst case)
- Driver-based revenue and head-count forecasting
Commercial Intelligence
- Customer acquisition cost (CAC) and LTV analysis
- Gross margin breakdown by channel, country, and SKU
- Variance analysis comparing budget vs actuals monthly
Relevant Industry Sectors
PR & Communications
Agency economics, billable rate optimisation, and retainer margin clarity.
FMCG & Manufacturing
Supply chain working capital, inventory turn control, and retail margin math.
SaaS & Omnichannel Retail
Recurring revenue mechanics, CAC payback, inventory forecasting, and unit economics.
Fintech & Digital Assets
Regulatory capital, safeguarding audits, crypto-fiat accounting.
Discuss your Financial Planning & Analysis needs with a Partner
Schedule a 15-minute introductory call to review your current finance setup and explore a tailored fractional engagement.