PR & Communications
Agency economics, billable rate optimisation, and retainer margin clarity.
PR and marketing agencies live and die on utilisation rates, over-servicing, and cash conversion cycles. We give agency founders real-time visibility over account margins, billability, and deferred revenue.
Serving PR & Communications Businesses in London
London's PR and marketing agencies live and die on retainer margin and staff utilisation.
As trusted advisor for PR agencies, Ruddham gives agency founders across London real-time visibility into effective billing rates, WIP accounting, and cash conversion cycles.
We work with boutique and mid-size communications and marketing agencies throughout London and rest of UK to stop unbilled over-servicing before it erodes margin, and to forecast hiring against committed pipeline rather than panic.
Key Sector Challenges
Retainer Over-servicing
Teams giving away unbilled hours to clients without margin tracking.
Lumpy Cash Collection
Delayed client invoice sign-offs creating cash troughs despite strong sales.
Utilisation Friction
Inability to calculate effective hourly yields across client tiers.
How We Solve It
Effective Rate & Margin Diagnostics
We track realization rates per client retainer to stop profit leakage.
Agency Capacity Planning
Forecast hiring triggers based on committed pipeline rather than panic hires.
Automated WIP & Revenue Recognition
Accurate Work-In-Progress (WIP) accounting in compliance with standards.
Core Services for PR & Communications
Fractional CFO
Senior financial leadership from Big 4 accounting firms, embedded in your executive team at a fraction of the cost of a full-time hire.
Finance Transformation & Automation
Re-engineering legacy accounting functions into automated, decision-ready financial engines.
Corporate Finance
M&A sell-side preparation, due diligence, valuation, and capital raising support.
Advisory Services
Strategic clarity for high-stakes business pivots, restructurings, and growth inflection points.
Audit Support
Eliminating year-end friction with audit-ready workpapers and technical accounting rigor.
Investor Readiness
Building bulletproof data rooms, financial models, and board narratives that get funding rounds closed.
Financial Planning & Analysis
Turning static historical spreadsheets into dynamic 3-statement predictive financial models.
Exit Readiness
Preparing founders and finance functions for a clean, value-maximising sale or acquisition process.
End-to-End Accounting & Finance Function
A fully outsourced finance department, from daily bookkeeping through to board-ready reporting.
Scale your PR & Communications business with senior finance support
Book a 15-minute consultation with our industry leads to review your unit economics and cash runway.