SaaS & Omnichannel Retail
Recurring revenue mechanics, CAC payback, inventory forecasting, and unit economics.
Whether managing MRR expansion and churn mechanics for software or balancing stock turn and ad-spend efficiency for e-commerce, high-growth digital brands require granular unit economic modelling.
Serving SaaS & Omnichannel Retail Businesses in London
Whether you're a London SaaS scale-up managing MRR and churn, or an e-commerce brand balancing stock turn against ad spend, Ruddham brings institutional-grade unit economic modelling to fast-growing digital businesses.
We build live cohort reporting for LTV:CAC and Net Revenue Retention, and manage R&D tax credit claims that extract maximum value from software development spend for London-based teams.
Key Sector Challenges
Revenue Recognition Complexity
Accounting for upfront annual SaaS contracts or multi-bundle retail sales accurately.
Marketing Spend Efficiency
Unclear ROAS and CAC payback periods causing burnt capital.
International Tax & VAT
Digital sales tax, EU OSS VAT, and US sales tax compliance burdens.
How We Solve It
SaaS & E-Commerce Metrics Engine
Live cohort reporting for LTV:CAC, Net Revenue Retention (NRR).
13-Week Cash & Runway Projection
Precise burn rate management to timing next VC / debt fundraising rounds.
R&D Tax & Global Tax Structuring
Extracting maximum value from software development expenditure.
Core Services for SaaS & Omnichannel Retail
Fractional CFO
Senior financial leadership from Big 4 accounting firms, embedded in your executive team at a fraction of the cost of a full-time hire.
Finance Transformation & Automation
Re-engineering legacy accounting functions into automated, decision-ready financial engines.
Corporate Finance
M&A sell-side preparation, due diligence, valuation, and capital raising support.
Advisory Services
Strategic clarity for high-stakes business pivots, restructurings, and growth inflection points.
Audit Support
Eliminating year-end friction with audit-ready workpapers and technical accounting rigor.
Investor Readiness
Building bulletproof data rooms, financial models, and board narratives that get funding rounds closed.
Financial Planning & Analysis
Turning static historical spreadsheets into dynamic 3-statement predictive financial models.
Exit Readiness
Preparing founders and finance functions for a clean, value-maximising sale or acquisition process.
End-to-End Accounting & Finance Function
A fully outsourced finance department, from daily bookkeeping through to board-ready reporting.
Scale your SaaS & Omnichannel Retail business with senior finance support
Book a 15-minute consultation with our industry leads to review your unit economics and cash runway.